A missed opportunity on the Santa Parks Giant Scrren

During a recent visit to Commercial Avenue in Bamenda, I was delighted to see the new giant display screen at Santa Park. It’s a fantastic addition to our city, and I truly appreciate the effort to modernize our public spaces.  

However, I couldn’t help but notice that the screen’s content seems limited—almost exclusively—to European football: Champions League, La Liga, and other foreign matches. While I understand the popularity of football, I believe this screen could serve a much greater purpose for our community.  

Public displays like this should reflect and celebrate our city’s identity—its culture, businesses, and local talent. Imagine showcasing:  

- Music from Northwest artists  

- Fashion by Northwest designers  

- Art, sculptures, and poetry from local creators  

- Cultural dances and regional events  

These are not just forms of entertainment; they are expressions of who we are. By prioritizing foreign content, we miss a valuable opportunity to promote our own culture, support local talent, and instill pride in our heritage.  

I urge those managing the screen to diversify its content. Let’s use this platform to elevate our stories, our creativity, and our community—because they deserve to be seen.  

North West Regional Assembly 

National Youth Council Bamenda City 

Bamenda City Council 

Camasej Bamenda